Sell more

contacts,

eye drops,

lid wipes,

vitamins,

anything,

do less work

Bring your eyecare practice to the next level. Enhance your patient experience, improve capture rates, and streamline workflows with Otto.

Drive sales
Impress your patients
Save staff time

$130 million+

orders routed

$34 million+

sales captured

400000+

patients enrolled

600+

happy clients

Increase your revenue, never miss another sale.

$5,109
monthly sales

Be open 24/7 with an online store

Reminders and easy reorders prevent patients from topping up elsewhere

Win back walk-outs with personalized order links

Sell contacts, eyedrops, vitamins, and more online, with direct shipping

Unlock new revenue by drop-shipping products you don’t even carry

0%

On average, clinics using Otto enjoy a 38% lift in contact lens sales

We had about 8 hits today - pretty exciting!!

- Dr.James Lawrence, River Valley Eye Care

Impress your patients with convenience and transparency.

Automated refill reminders, right when patients need them

Custom links for 2-click re-orders

Offer direct shipping on contact lenses and hundreds of other products

Pricing displayed with rebates and discounts baked in

“Amazing! I came to the website to look up the phone number to call and order some contacts. It was so easy to just order them on your website.

Thank you!“- Jaclyn,

Patient of Optical Studio Lethbridge

94% positive patient
reviews left after placing an order

Amazing! I came to the website to look up the phone number to call and order some contacts.
It was so easy to just order them on your website. Thank you!

- Jaclyn, Patient of Optical Studio Lethbridge

Save staff time and increase efficiency in clinic.

By automating order ​management and fulfillment, your staff ​spends less time on admin tasks and more time on patient ​care.

One unified & easy-to-​use portal, integrated directly with your suppliers

Automatically capture and fulfill refill orders

Automated vendor rebate management

Quick and easy contact lens quotes

0%

95​% of Otto users say
it saves them time each week

I can’t believe how easy and smooth this process was.
-Emma Tucker,  First Optometry

Features

Custom Branded
Online ​Sto​re

Automated

Refill ​Reminder​s

Automated

Contact Lens ​Rebates

Integrated Contact Lens ​an​d OTC Ordering

Send Personalized
Order ​Lin​ks

Detailed Contact
Lens ​Quotes

Subscriptions

Integrated Payment
​Processing

Business Insights
​Dashboard

Prescription

Expiry Recall

Let Patients

Use ​Insurance

Drop-Shipping

of OTC ​Products

Order Contact

Lens Trials

Competitive

Pricing ​Analysis

Financial

Reports

SMS order pick-up
​notifications

Partners

Integration iconIntegration iconIntegration iconIntegration iconIntegration icon
Integration iconIntegration iconIntegration iconIntegration iconIntegration icon
Integration iconIntegration iconIntegration iconIntegration iconIntegration icon

Setup is a breeze

Think setting up a webstore sounds daunting? Think again. Get set up with Otto in 20 minutes or less.

01
Create an Otto account

2 minutes

02
Configure your settings

Copy/paste your Otto store embed code into your website

15 minutes

03
Add Otto to your website

Add your branding, send us your pricing, and connect your supplier and bank accounts

3 minutes

04
Start putting Otto to work
0%

90% of Otto users say
they found it easy to set up​

I can't believe how easy and ​smooth this process was.

- Emma Tucker, First Optomet​ry

What our clients
are saying...

Definitely getting far more orders on Otto than [competitor] ;)

Patricia Fink

Dr. Fink Optometry

OTTO has been very easy to use from a clinic perspective.  
The support has also been great.  
The OTTO team is responsive and very helpful.

Kyle Roberts DVM

Blink Eyewear

We LOVE Otto.  It is working perfectly!

Kyle Roberts DVM

Evergreen  Eye Care

We  started using OTTO as of today and so far its been great. Orders are easy to  place and setting up patients is a breeze. Looking forward to continued  growth with this new app.

Kyle Roberts DVM

Eyecare  Niagara

Otto has  been a convenient way to keep track of all contact lens orders. I especially  like the easy-to-use pick up notifications... super easy to use and has been  great!

Kyle Roberts DVM

360  Eyecare Rosedale

you guys  are amazing...I love the speedy attention to detail and in helping us get  moving so quickly.

Patricia  Fink

Dr.  Patricia S. Fink

I've  been learning how to use it and I love it. Its precise and easy to use. I  think its amazing with all that it can do and makes it easier to monitor  activity as well as orders.

Patricia  Fink

Eye Live

Otto has  been remarkably smooth and efficient! The interface is very user-friendly and  easy to navigate and Alexa always helps us sort things out on a timely manner  whenever needed. Placing orders has never been so easy with everything all on  one page.

Lina

Finch  Avenue Optometry

We  started using OTTO about 6 months ago, since using it we have had more  patients doing re-orders, and larger orders due to seeing the difference when  shown a quote or prices. We love how user friendly it is, and how effective  it has been so far for our business and our patients. The re-order option,  the subscription and the shipping to patient has saved patients time and  money.

Kelly

Lakeside  Vision Centre

I love how easy it is to use and how it integrates everything so there is small room for errors

Kayla

St  Lawrence Optometry East

Otto has  helped clean up our orders and eliminate human error.

Caitlin

Acton  Eyecare

Otto has  simplified our ordering process and enhanced our patient experience! Quick  turnaround times, payment processing, and timely support from the Otto Team  make Otto the right choice for our clinic.

Tiffany  Lafontaine

Merivale  Vision Care

Otto  makes things easy for us as a clinic and makes it easy for the patient as  well!

Katie  Dierdorf

Ebata  Optometry

Very  easy to navigate, love that the patients can order for themselves.

Vicki

Bluewater  Optometry

each  time I use otto I say "wow I love otto its so easy"

Sarah

Aldergrove  Optometry

Otto has  been a great addition to our office. All vendors are on one site which  simplifies ordering contacts. I like the features of the auto refill  reminders and lens quotes!

Kira

Dr.  Patricia Fink Optometry

Otto's  easy to use system is a great addition to our practice. Not only is it user  friendly for staff but patients love the ease of use as well. Would  definitely recommend to any practice looking to simplify their ordering  process.

Melanie

Dr.Brown  & Associates

Otto has  a very good UX design for anyone to learn how to use. Its simple and  straightforward. Additionally, patients can receive assistance quickly when  they need help or make an order at any given time without waiting for someone  to assist them. The interface is very well thought out and includes different  features for us to use.

Nazli

Conroy  Optometric Centre

It is so  streamlined and I don't have to sort each order with the manufacturer. Just  enter our orders and leave it up to Otto! It's amazing. Love the one click  message to inform our px their contacts are in and reminders too when they  haven't picked up yet.

Louise  Barlow

Eyes 360  High River, AB

Using  Otto at our place of employment has made ordering items easier for both the  staff and clients. 10/10 recommendation.

Carolyn  H

Waterdown  Optometric Clinic

Everything is in one place, which I love!

Clare

Nobleton  Optometry

Otto has helped to streamline our contact lens check in by having everything in one portal and being able to send text messages instead of having to call individual patients!

Taylor

Oakley  Optical

Using  Otto for our contact lens sales has drastically reduced in-office time spent  ordering lenses, calling patients, as well as freed up a ton of physical  space not having to store the retail purchases in the shop.

Jessie  Fillmore

G is for  Glasses

I've had  an exceptional experience with Otto. Platform is very easy to navigate.  Otto's customer support is outstanding, always prompt and helpful, ensuring  that any issues or questions are quickly resolved. Overall, Otto-Optics has  significantly improved my productivity and workflow, and I highly recommend  it to every clinic.

Kris

Vision  Care Centre

YES! I  love OTTO! I love how simple it is and how it is so on point with the way our  customers want to do business. Everything is about convenience and simplicity  nowadays and our busy contact lens wearers will always want to use the  easiest option available to them. This allows them the ease of ordering  online with the confidence of still ordering through their trusted eyecare  professional. Win-win!

Amber  Founier

Gagnon  Opticians

Easy way  for pts to get contacts delivered and ordered quicker

Ciana

Beyond  Vision Terwillegar

OTTO HAS  MADE OUR OFFICE RUN MUCH SMOOTHER, AND PLACING PATIENT ORDERS EXTREMELY EASY

Kayla

CLAIRHURST  EYE CARE

We love  how quick and easy it is to make a quote for a patient in office, especially  that it automatically has the current rebates and amounts already on it.

Brittany  Bissonette

Brittany  Bissonette

Otto has  saved me time from doing some of my least favourite chores as a contact lens  dispenser! Navigating from 4+ supplier websites now condensed into one, make  not only ordering simpler, but less room for error on my end. I also find it  tedious to type out contact lens pick-up reminders, but now I can do it all  with the push of a button. All I can say is where was this platform sooner??

Brittany  Bissonette

Brantford  Eye Care

It's  clean, efficient, user friendly for all ages, time saving. I just love having  all our products in one spot to look at - great option for a new startup  clinic to capture contact lens sales.

Sanjana

River  Heights Optometry

Since we  starting using Otto Optics at our clinic, we have saved so much time ordering  patients contact lenses. It is very easy to use and so accurate. I would  highly recommend every clinic use Otto Optics.

Andrew

West  Coast Optical

Loving  Otto! Our average monthly sales are up 20% since teaming up with you!

John  Pond

Acton  Eyecare

We are  very pleased with how Otto and Visual Eyes are
working together…..saving a  lot of staff time and MUCH
more efficient … great for the patients too.

John  Pond

Acton  Eyecare

Implementing Otto has revolutionized how we manage contact lenses and consumables within ​our practice. The convenience it provides to our patients by allowing them to order online, ​coupled with the automatic reorders, has been remarkable. Having a single platform to order ​retail contacts and trials from all distributors has streamlined our operations, making the ​process seamless for both our staff and patients.

We've seen a significant increase in our contact lens sales and patient retention for reorders, ​thanks to Otto. The smart calculations it performs are truly impressive. By simply entering the ​patient's wearing schedule, Otto accurately determines when they'll run out of contacts and ​sends a timely reorder reminder. This feature alone has been a game-changer, ensuring that ​our patients never run out of their lenses.

I can't imagine our practice without Otto—it's been an invaluable addition to our workflow, ​enhancing both efficiency and patient satisfaction."

Dr. Wes McCan

# of Practices in Ontario

...and what their patients are saying

Amazing! I came to the website to look up the phone number to call and order some contacts. It was so easy to just order them on your website. Thank you!

Jaclyn

Optical Studio  Lethbridge

This was so quick and easy! I love that I didn't have to worry about entering any of the correct information, because you guys had already done it for me! It also saved me money which I really appreciate!


Tiana

Valley Vision  Optometry

Loved the ease of ordering. Thanks for the link. Guarantees that I order the right kind of lenses.

Matteo

Harbourview Optometry  Centre

Incredible. A text message to re order? The process so easy? Amazing

Ryan

University Eye Clinic

Love that I can order on my own time, without having to call the office.

Logan

Littlefield Eye  Associates

Amazing! I came to the website to look up the phone number to call and order some contacts. It was so easy to just order them on your website. Thank you!

Jaclyn

Optical Studio Lethbridge

Incredible. A text message to re order? The process so easy? Amazing

Ryan

University Eye Clinic

Love that I can order on my own time, without having to call the office.

Logan

Littlefield Eye Associates

Loved the ease of ordering. Thanks for the link. Guarantees that I order the right kind of lenses.

Matteo

Harbourview Optometry Centre

I love this! And this  was perfectly timed, I was just thinking I needed to order more contacts :)

Kyla

Drs. Hickey, Burke  & Associates

This was so quick and  easy! I love that I didn't have to worry about entering any of the correct  information, because you guys had already done it for me! It also saved me  money which I really appreciate!

Tiana

Valley Vision  Optometry

This is great. Much  more efficient and just in time for the refill I was needing

Kacie

Family Focus Eyecare

Love the new reorder  system!! Such a huge improvement and the timing was perfect - I only have one  pair left!

Jennifer

Eyes On Stonehaven

Great idea! I was just going to call the office to reorder the contact lens, then this email came. Took only 2 minutes to complete.

Ethan

Dr. Stella Tai,  Optometrist

Love this new online  ordering option!

Nathalie

Dr. Patricia Fink  Optometry

I love how easy this  system is!!! So awesome to get a reminder and it really is just a few clicks  :)

Sarah

Sage Creek eye centre

Wow this was easy  peasy lemon squeezy! Did all this in under 2 minute! Love it! Bonus if  shipping is free!!

Patricia

Calgary Vision Centre

I love the fact that I can order my contacts from home. Super convenient and I really needed to order new contacts. Thank you

Monica

Williams Lake Optometry

This was a  great idea.  I am short on time during  the day and this made life easier.       Thank-you

Leslie

Vision Care Centre

Great! Love the  reminder and how quick the purchase was!

Jaclyn

Theo Eye Care

Love ordering my  contacts this way.

Donna

Harbourview Optometry  Centre

I love the option to quickly order online and not have to make an appointment.  It’s streamlined, easy to use and saves me time.   Thank you!

Brianna

Family Focus Eyecare

This is such a great  service. So easy and efficient!! Thank you for offering it!

Tracy

Vision Care Centre

This is a great  option. First time using and I love it!

Laura

Waterdown Optometric  Clinic

This is  the first time I am using this online to order my contact lens and I like  that I can do this and not have to phone in.    I also like that they will be delivered to me.  Have a great day.    Ann Hampson

Ann

William Street  Eyecare

Great service &  perfect timing to get this e-mail today, I kept forgetting to phone the order  in.  Thank-you Valley Vision!

Ryann

Valley Vision  Optometry

Love it!! Fast and  efficient. While I love speaking with the staff for order replacements  because they are so nice. This is a really nice way of getting an update to  my prescription contacts.

Joseph

Crystal Vision Clinic

Love it!! Fast and  efficient. While I love speaking with the staff for ordeSuper easy to make  the switch from Clearly. Easier and cheaper! Great website interface and  autofill. Love!r replacements  because they are so nice. This is a really nice way of getting an update to  my prescription contacts.

Sarah

Sage Creek eye centre

Excellent! I love  having this option! I literally was going to call and reorder some contacts  when this popped up on my phone. Thank you!

Sandra

Beyond Vision  Terwillegar

The Auto renewal is a  great option !

Autumn

Beyond Vision Oxford

Thanks for the  reminder - this service is great!

Sarah

Bayview Vision

This was a very  efficient way to order my contacts for another 6 months! Great service! Thank  you!

Brent

Violet Eyes Optometry

This website is amazing and made it so easy  to order contacts.

Shelly

Robertson Optometry

This is great!  I was even thinking about going back to the  old contacts that I had, and they were already available for me here.  Very easy, and fast.  Thank you for always being so helpful.  This is a great feature.

Aimee

Maui Optix

This is great!  I was even thinking about going back to the  old contacts that I had, and they were already availabWow, this was  awesome! So easy, loved that I didn't have to fill in my details or create an  account, many thanks!le for me here.  Very easy, and fast.  Thank you for always being so helpful.  This is a great feature.

Sabra

Harbourfront Eye Care

Great! I  really enjoy this feature. Makes it super easy to order my next batch of  contacts.     Cheers

Lauren

Dr. Lili Liang  Optometrist

This was great! Very  convenient and very quick.

Jim

Conroy Optometric  Centre

Very Easy, Fast and I  love the  rebate offer as well! This is  a totally innovative service.

Deborah

Kodak Lens Broadview  Eyecare

This system is  amazing! Thank you for setting up online orders and refill reminders.

Megan

Brooklin Optometric  Centre

This system is  amazing! Thank you for setting up online orders and refGreat service, love  how the prescription is already loaded! Very easy to order, thanks!ill reminders.

Alan jay

Garibaldi Eye Care

Very quick  and easy method to reorder. Great  option! Thank you

Gail

Brooklin Optometric  Centre

Love this  system!  Serious time saver.  Thank you :)

Jacquie

Tutt Street Optometry

I have been meaning  to reorder; in fact I was going to do it today. Your email reminder and easy  ordering form is excellent! Thank you!!

Katalin

Merivale Vision Care

Great, easy to order,  thanks for the reminder message, and happy it will be delivered instead of picking up in store!

Cindy

Bronte Village Eye  Care

Fantastic! SO  simple!!! I love it!!

Korean

Beyond Vision  Terwillegar

Very swift, very easy  to navigate, very straightforward to order. Super convenient, I love it!

Ian

Rutland Optometry

This is a great way  to order contacts!

Nancy

Spectrum Eyecare  & Eyewear

What an easy way to  order!!!! Love it!!!

Lilly

Trail Vision Care  Clinic

Calculate your ROI

Your current  monthly contact lens sales

What is your average gross margin?

%
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$X/month

Estimated online contact lens
sales with Otto

X%

Estimated Return

on Otto

38% Boost in contact
sales for users in 2023

I am VERY impressed with the results – we are finally back 
in the CL business

Dr. Shaun Golemba Valley Vision Optometry

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