Sell more contacts, do less work

Bring your business online. Enhance your patient experience, improve capture rates, and streamline workflows with Otto.

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Your business, online

Your patients are online, and you should be too. Give them the customer experience they’ve come to expect in the 21st century.

  • Foster patient loyalty with your brand on full display
  • Sell contacts, eyedrops, vitamins, and more online, with direct shipping
  • Integrated with your suppliers for easy order fulfillment
  • Sleek, modern design, optimized for mobile or desktop
  • Embeds directly into your website
See an Example

Never miss another sale

Don’t sit back while patients get poached by the big guys. Timely, automated refill reminders and two-click reorders help improve your capture rates and keep your patients yours.

  • Automated SMS and email refill reminders, just when patients need them
  • Patients can buy in seconds with custom click-to-order links
  • Subscriptions for automated recurring refills
  • No enrolment, no account setup, no passwords for patients to forget
Try the Refill Simulator

Otto-mate your Dry Eye business

Sell hundreds of drops, wipes, vitamins and more, online, hassle-free. Don’t already sell OTCs? Why not start now?

in partnership with

  • Direct-to-patient shipping
  • Refill reminders, quick re-orders, and even subscriptions, for all your Dry Eye products
  • Your webstore, your branding; keep your patients yours
  • Set your own pricing or use ours
  • Offer hundreds of SKUs; forget about inventory or minimum order quantities

Convert more annual supplies with intelligent Contact Lens Quotes

Detailed price quotes help you sell more annual contact lens supplies by showing patients where savings are possible.

  • Show savings after discounts and rebates, with comparative per-box pricing
  • Incorporate insurance coverage
  • Easily convert quotes to sales with click-to-order and scan-to-order

Other cool things Otto can do

Get Started
  • Win back patients who walk with custom sms/email order links
  • All-in-one contact lens order management platform, integrated with your suppliers
  • Fully integrated, automated vendor rebate management
  • Keep buying from your current suppliers
  • Sell more annual contact lens supplies with intelligent price quotes
  • Flexible and easy-to-manage pricing
  • Allow patients to use their insurance benefits
  • Interactive insights dashboard
  • Financial reporting
  • Personal, fast human support. Always free
  • Integrated, secure payment processing
  • Prescription expiry notifications
  • SMS order pick-up notifications

What clinics are saying

Annik Eyecare

Nick Karia

We wanted to thank you for managing this platform so well! Our store actually got shut down due to flooding back in November and Otto Optics made our lives so much easier during all the madness.

Dr. Fallon Patel & Associates

Dr. Fallon Patel

The launch was a success! We received a few orders that we would not have otherwise.

West Coast Optical

Andrew McCarron

Using Otto has cut down on employee time with contact lens orders.

EyeTrust Eyecare

Dr. Linda Tse

Otto is working out great for us!

Parkview Optometry

Dr. Trish Campbell

We got an order 2 seconds after we went live! This is amazing!

Respect Eyecare

Dr. Steven Hoang

We're really enjoying using Otto: it's made our job easier, more efficient, and fun to get orders done. We're not even really taking payment in-store for our contact lens orders because of how easy it is for us to send people their order and for them to fill it on their own.

SaveSight Vision Centre

Stephanie

Just wanted to let you know how much Keith is enjoying Otto! So simple and easy.

Sea to Sky Optometry

Mindy

We LOVE the 'Send Quote' feature 🙂

Tutt Street Optometry

Raegan

I had to deal with our old web store and you are SO MUCH BETTER. Ten fold! You are really on it when I ask for something (even if it seems ridiculous), so just a shout out to you and your company!

Sun Valley Eye Care

Christina

Otto Optics has been a great addition to our clinic. The internal ordering website is quick to learn and simple to use. Our patients are happy with the texting and emailing from Otto. I am impressed with their platform, their focus on adapting to the needs of both the patient and the practitioner, and their prompt communication. I highly recommend Otto Optics.

What patients are saying

Durant Sessions

Lauren V.

Great! I really enjoy this feature. Makes it super easy to order my next batch of contacts.

Dr. Elmalem & Associates Optometrists

Sherene P.

I LOVE this online order system. Amazing! Thank you!

Optical Studio

Jaclyn S.

Amazing! I came to the website to look up the phone number to call and order some contacts. It was so easy to just order them on your website. Thank you!

North Hill Eye Clinic

Josh F.

This website is so cool

Moses Eyecare Center

Carrie M.

First time ordering contacts online, it was so much more convenient and easy! I wish I knew this was an option before. I originally came to the website to send an email to request and order, I usually call it in.

The Eye Studio YXE

Mila M.

The ordering experience was great! Fast and easy! Thank you!

Family Focus Eyecare

Katie O.

This is great. Much more efficient and just in time for the refill I was needing!

Our Partners

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Setup is simple

Think setting up a webstore sounds daunting? Think again. Get set up with Otto in 20 minutes or less.

  1. Create an Otto account
  2. Add your branding, send us your pricing, and connect your supplier and bank accounts
  3. Copy/paste your Otto store embed code into your website
  4. Start putting Otto to work
Book a Demo

Have a question?

Leave us your email, and we’ll be in touch with more information on how Otto can work for you.