800+ clinics already switched
Not on Otto yet?
You’re already behind.
Built for the future of eye care — and your peers are already pulling ahead. Here’s exactly what they’re seeing.
Get started in 30 minutes →The Otto Effect
The numbers don’t blink.
32%
average boost in contact lens sales
$3,110
average new sales per month
825%
average return on Otto investment
A day in the clinic, two ways.
✕Patients call (or forget) to reorder
✓Automated reminders bring patients back
✕Staff key every reorder into supplier portals
✓Online reorders go straight to the supplier
✕Rebates tracked by hand on spreadsheets
✓Rebates captured and managed automatically
✕Walk-outs buy their lenses online elsewhere
✓Follow-Ups win the walk-out back
✕Pricing guessed, checked manually
✓Competitor prices scanned daily, automatically
✕Dry-eye recommendations bought from a marketplace
✓Hundreds of dry-eye products sold on your own site — you stock none
✕Trial wearers drift after the first box
✓Journeys check in on trials until they order
✕Expired prescriptions go unnoticed until the patient is gone
✓Smart Recall brings them back and suggests an upgrade
✕No idea how you compare, or who to call first
✓Weekly AI insights point to the patients worth reaching
Without Otto
✕Patients call (or forget) to reorder
✕Staff key every reorder into supplier portals
✕Rebates tracked by hand on spreadsheets
✕Walk-outs buy their lenses online elsewhere
✕Pricing guessed, checked manually
✕Dry-eye recommendations bought from a marketplace
✕Trial wearers drift after the first box
✕Expired prescriptions go unnoticed until the patient is gone
✕No idea how you compare, or who to call first
With Otto
✓Automated reminders bring patients back
✓Online reorders go straight to the supplier
✓Rebates captured and managed automatically
✓Follow-Ups win the walk-out back
✓Competitor prices scanned daily, automatically
✓Hundreds of dry-eye products sold on your own site — you stock none
✓Journeys check in on trials until they order
✓Smart Recall brings them back and suggests an upgrade
✓Weekly AI insights point to the patients worth reaching
See it yourself
This is what your patient sees.
Reminder to confirmation, the whole reorder takes two taps.
What only Otto does
One platform, from first order to next exam.
A webstore sells. Otto keeps the patient, runs the ordering and tells you what to do next.
Built for eyecare
Prescriptions, rebates and insurance live inside every order, not in a spreadsheet beside it.
Learn more →
Every supplier, hands-free
One portal for every supplier, and online reorders that go straight to the supplier.
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Follow-Ups that stop when they order
Walk-outs, trials and abandoned carts get a message that links straight to the order.
Learn more →
Smart Recall
Every Rx expiry becomes a chance to recommend an upgrade, a toric or a rebate.
Learn more →
Know what to do next
See how you compare with top clinics, with weekly AI insights ready to send.
Learn more →
Eye Drop Ship
Sell hundreds of dry-eye products on your own store. You stock none of them.
Learn more →
Case study · Dr. Cassandra Chung’s group
9 GTA clinics.
$965K to $1.71M.
Including seven Kodak Lens locations, with mall clinics like the Eaton Centre right next door to the big chains.
“Otto revolutionized the way we manage contact lens orders and we could never go back!”
Dr. Cassandra Chung
Read the full case study →
47%
of contact lens sales now come from patient self-ordering, up from 3%
+50%
contact lens fittings in the first two years
42%
of patient orders come in outside clinic hours
+6%
growth in 2025, ahead of the market’s +3.4%
"
Implementing Otto has revolutionized how we manage contact lenses and consumables. It’s an absolute game-changer for our practice.
WM
Dr. Wes McCan
Optometrist
800+
practices on Otto
2,000+
orders routed daily
900K+
patients enrolled
97.5%
would recommend