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$220M+
orders handled
800+
happy clinics
32%
avg. sales lift
Northgate Eyecare
Text message
Hi Maya! 👀 You're running low on contacts. Reorder your Acuvue Oasys 1-Day in 2 taps — we'll ship them right to you.
otto.co/r/8x2 →
Done! That was easy 🎉
Order placed
Acuvue Oasys 1-Day
Annual supply · direct ship
Captured for clinic +$960
Integrated with your suppliers
Johnson & JohnsonAlconCooperVisionBausch + LombABB OpticalFAITOOGPe-Dr& more
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orders handled
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sales recovered
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patients enrolled
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happy clinics
Drive sales

Never miss another sale.

Be open 24/7 with an online store, win back walk-outs with personalized order links, and let reminders bring patients back before they top up elsewhere.

An online store that sells contacts, drops & vitamins with direct shipping
Reminders & two-click reorders prevent top-ups elsewhere
Unlock new revenue by drop-shipping products you don't even carry
Online sales this week ↗ Trending
+ New online order
32%
average lift in contact lens sales with Otto.
"We had about 8 hits today — pretty exciting!!"
JL
Dr. James Lawrence
River Valley Eye Care
5.0
from 2,400+ patient reviews after checkout
94%
leave a glowing review right after ordering.
"Amazing! It was so easy to just order them on your website. Thank you!"
JC
Jaclyn
Patient · Optical Studio Lethbridge
Impress patients

Convenience they'll rave about.

Automated reminders land exactly when patients need them, with transparent pricing and rebates baked right in.

Refill reminders right when patients need them
Custom links for genuine two-click reorders
Pricing shown with rebates & discounts already applied
Save staff time

Less admin, more patient care.

One unified portal that syncs with your EMR and plugs straight into your suppliers — so your team automates order management instead of chasing it.

Automatically capture and fulfill refill orders
Automated vendor rebate management
Quick, accurate contact lens quotes in seconds
Works with your EMR
RevolutionEHR Eyefinity EyeCloudPro Visual-Eyes eVision Care + many more
Otto, working in the background
Refill order captured & queued
Vendor rebate filed automatically
Lens quote sent to patient
95%
say Otto saves them time every single week.
"I can't believe how easy and smooth this process was."
ET
Emma Tucker
First Optometry
Everything in one place

One portal. Every workflow.

From storefront to fulfillment to financial reports — Otto runs the whole operation.

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ContelloNew · Powered by Contello

Content & social, on Otto-pilot.

Otto now includes an AI marketing engine that learns your practice and posts on-brand content everywhere your patients look — with an exclusive discount for Otto members.

Explore Content & Social
fFacebook & InstagramAuto ✓
inLinkedIn & XAuto ✓
GGoogle BusinessAuto ✓
EMR integrations

Plays nice with your EMR.

Right from the EMR your team already works in, you can spin up orders, send order links, and build lens quotes — no flipping between systems, no re-keying patient details.

Create orders without leaving the patient record
Generate click-to-order links in a click
Build detailed lens quotes on the spot
Otto
RevolutionEHR
Eyefinity
EyeCloudPro
+ many more
eVision Care
Visual-Eyes

Set up in 30 minutes or less.

90% of Otto users say they found it easy to set up. No dev team required.

01
Create your account
Sign up free. Takes about 2 minutes.
02
Configure settings
Branding, suppliers, shipping. ~15 minutes.
03
Add Otto to your site
Embed your store in 3 minutes.
04
Put Otto to work
Sit back as orders start rolling in.

Loved by clinics & patients alike.

97.5% of users would recommend Otto to a peer.

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Partners

In good company.

We work hand-in-hand with the buying groups, associations, and partners shaping modern eye care.

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Ready to sell more and do less?

Join 800+ practices already growing with Otto. Live in 30 minutes.

Otto

Built for eyecare, by eyecare. The all-in-one platform clinics run on.

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