Sell more contacts, eye drops and anything else, and do less work.
An online store, Follow-Ups and reminders that keep patients coming back to your clinic, with ordering and fulfilment that run themselves.
Keep every patient coming back.
97% of online order value on Otto comes from patients the clinic already knows. Otto keeps them coming back to you, and does the work in between.
And the patients who don’t buy today.
“I’ll think about it” used to mean a sale lost to an online retailer. Follow-Ups bring back walk-outs, trial wearers and abandoned carts, so they buy from you when they’re ready.
Never miss another sale.
Open 24/7 and found on search, your store sells while you sleep. Follow-Ups, reminders and subscriptions bring patients back before they top up somewhere else.
Less admin, more patient care.
Reorders go straight to the supplier, rebates file themselves and AI helps write your patient messages. One portal, synced with the EMR your team already works in.
Convenience they’ll rave about.
Patients get a reminder right when they run low, reorder in two taps and see their rebates up front. It feels like their clinic, because it is.
One portal. Every workflow.
From the storefront to the supplier to the numbers, Otto runs the whole operation.
Sell more. Get seen.
New products to sell, and help telling patients about them.
Sell more dry-eye products.
Stock none of them.
Offer hundreds of dry-eye products on your store. Your fulfilment partner holds the inventory and ships to the patient. You set the prices and keep the margin.
Every clinic gets a ready-made kit to launch its store: signs, posts and slides with your QR code, a front-desk guide and a 30-day social plan.
Add-on · Powered by ContelloSet up in 30 minutes or less.
90% of Otto users say they found it easy to set up. No dev team required.
In good company.
We work hand-in-hand with the buying groups, associations, and partners shaping modern eye care.