Product

eCommerce Store

Your patients are online, and you should be too. Bring your practice online with an eCommerce store powered by Otto.

eCommerce store front, purpose built for the eye care industry
Foster patient loyalty with your brand on full display
Turnkey solution, so you can be online in minutes
Preloaded with 100's of popular products, and easily add anything else you want to sell
Integrated with your suppliers for easy order fulfillment
Sleek, modern design, optimized design for mobile or desktop
Embeds directly into your website so users stay on your page
Sell contacts, eyedrops, vitamins, and more online, with direct shipping, even beyond what you stock

See an example

Automated refill capture

Never miss another sale with automated refill reminders, two-click reorders, and subscription programs.

Automated SMS and email refill reminders, sent just when patients need them
Patients can buy in seconds with custom click-to-order links
Subscriptions for automated recurring refills
Integrated with your suppliers for automated order fulfillment
Sale proceeds deposited directly into your account

Integrated ordering

Save time and hassle by ordering from all your suppliers in one easy-to-use portal.

One simple interface for all your contact lens ordering, no matter the supplier
Order direct to the patient or to the office for pickup
Order stock or trial lenses, too
Track and manage orders directly in Otto
Supplier relations remains unchanged. Purchases are under your existing accounts, so you retain your wholesale pricing and rebates.
Online ordering and drop-ship fulfillment on hundreds of dry eye products and OTCs through our distribution partner

Streamlined contact lens quotes

Help patients navigate the complexities of rebates, promotions, discounts, and insurance with easy-to-read price quotes, and convert more annual supplies by showing them where savings are possible.

Break down available discounts and rebates at various supply levels
Beautiful 1-page printable lens quote, created in seconds
Clearly display possible savings with comparative per-box pricing
Incorporate insurance coverage
Option to display the online competitor rate
Easily convert quotes to sales with a “Scan to Order” QR code

Real-time competitor pricing analysis

You don’t want your pricing to be too high or too low. Otto helps you find that sweet spot by scraping your biggest online competitors sites every day and delivering you an up-to-the-day pricepoint for each and every product.

Get alerts when Otto thinks your pricing is too high or too low
Display competitor prices on your own quotes to show how rebates make you the better deal
No more need to have your staff run regular price checks of your competitors

Get the competitor pricing guide