The contact lens platform built for eye care clinics.
Everything your practice needs to win the sale, keep the patient, run ordering and know what to do next, in one simple platform.
Your patients are online. You should be too.
A turnkey storefront, purpose-built for eyecare and preloaded with hundreds of products. Online in minutes, embedded right into your site.
Quotes patients actually understand.
Break down rebates, promotions, and insurance into one beautiful, printable quote — with a scan-to-order QR code built right in.
Keep every patient coming back.
Refill reminders, two-tap reorders and subscriptions keep patients on track. Follow-Ups win back walk-outs and abandoned carts, and Smart Recall brings them back for the next exam.
Sell more dry-eye products. Stock none.
Offer hundreds of dry-eye products on your website without buying, picking, packing, or shipping a thing. Your fulfillment partner holds the inventory and ships to the patient — you choose the products, set the prices, and keep the margin.
All your suppliers, one portal.
Order contacts and OTC products from any supplier in one place, direct to the patient or for office pickup. When a patient reorders online, the order goes straight to the supplier. Your accounts, pricing and rebates stay exactly as they are.
Do more, right from your EMR.
Otto plugs into the EMR/EHR your practice already runs on — so your team can create orders, send Follow-Ups, and build lens quotes without re-entering patient details or leaving the chart.
Get paid, with insurance built in.
Patients pay online and apply their coverage right in the order. Proceeds land in your account, and the reports to reconcile them are a click away.
Stay priced to win, automatically.
Otto scrapes your biggest online competitors daily and alerts you when you’re priced too high — or leaving money on the table. No more manual checks.
Know where you stand. Know what to do next.
The Intelligence Dashboard shows how your clinic compares with top performers, and weekly AI insights point to the patients worth reaching, ready to send in a click. For anything else, just ask Otto Copilot.
Launch your store with everything ready.
Hub gives every clinic a launch kit in its own colours, with its store link and QR code. Launch is week one. For every week after, there’s Contello.
Add-on · Powered by ContelloContent & social, on Otto-pilot.
Add an AI marketing engine that learns your practice, writes on-brand posts, and publishes across every channel — so your clinic stays visible and top of mind between visits.
Get started and make everyone happy.
One platform. Five very different kinds of happy.