Built from eye care,
for eye care.

Otto was born from eye care, for eye care. Our founder, Alex, grew up in Western Canada where his family owned a chain of optical stores. From ​before he could even legally work, he was helping out in all areas of the family business, from the surfacing lab to the sales floor to the head ​office, learning the ins and outs of the business and keenly observing opportunities for improvement. One of those opportunities: retaining ​patients who were consistently leaking out to online or big box stores.

Alex quickly realized that this challenged plagued the entire industry, not just his family’s practices. Equipped with an idea and a clear vision, in ​2019 he sold all his belongings, moved out of his apartment, and travelled to Asia where he would live for a year and a half on $10 a day while ​bringing his vision to life. In early 2021, Otto was born.