Built from eye care,
for eye care.

We get it because we've lived it.

Origins

It started on a clinic floor.

Otto's founder, Alex McIntosh, grew up in Western Canada, where his family owned a chain of optical stores. Long before he could legally work, he was in the thick of it — the surfacing lab, the sales floor, the head office — learning the business and spotting every place it could be better.

One problem stuck with him: patients quietly leaking out to online and big-box retailers. And he realized it wasn't just his family's problem — it plagued the entire industry.

So in 2019, Alex sold everything he owned, moved out of his apartment, and flew to Asia — where he spent a year and a half living on $10 a day to bring his vision to life. In early 2021, Otto was born.

2019

Sold everything and moved to Asia to build it

18 mo.

Lived on $10 a day, heads-down on the vision

2021

Otto is born and onboards its first clinics

Today

800+ clinics & 900K+ patients run on Otto

Our mission

Help eye care providers do more, better, with less.

What we believe

Eye care first

We come from this industry. Every decision starts with what actually helps a practice and its patients.

Built with our users

The best ideas come from the front desk. We ship alongside the clinics that use Otto every day.

More with less

Software should remove work, not add it. We obsess over doing more for practices with less effort.

The team behind Otto

Coast to coast across Canada, obsessed with eye care.

Ready to see Otto in action?

Tell us about your practice — we'd love to show you around.