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Your patients are online. You should be too.
A turnkey storefront, purpose-built for eyecare and preloaded with hundreds of products. Online in minutes, embedded right into your site.
Never miss another refill.
Automated SMS & email reminders, two-click reorders, and subscriptions bring patients back — with proceeds deposited right into your account.
All your suppliers, one portal.
Order contacts from any supplier through a single interface — direct to patient or office pickup, stock or trials. Your accounts, pricing, and rebates stay exactly as they are.
Quotes patients actually understand.
Break down rebates, promotions, and insurance into one beautiful, printable quote — with a scan-to-order QR code built right in.
Sell more dry-eye products. Stock none.
Offer hundreds of dry-eye products on your website without buying, picking, packing, or shipping a thing. Your fulfillment partner holds the inventory and ships to the patient — you choose the products, set the prices, and keep the margin.
Your AI assistant. Just ask.
Copilot is built right into Otto. Ask plain-language questions about patients, orders, prescriptions, and sales — and get answers, opportunities, and clearer insight without digging through reports.
Stay priced to win, automatically.
Otto scrapes your biggest online competitors daily and alerts you when you're priced too high — or leaving money on the table. No more manual checks.
Do more, right from your EMR.
Otto plugs into the EMR/EHR your practice already runs on — so your team can create orders, send order links, and build lens quotes without re-entering patient details or leaving the chart.
Get started and make everyone happy.
One platform. Five very different kinds of happy.