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Eye Drop Ship · dry-eye fulfillment, built into Otto

Sell more dry-eye products.
Stock none of them.

Your practice website can offer hundreds of dry-eye products you never have to buy, pick, pack, or ship. Your fulfillment partner holds the inventory and ships to the patient. You choose the products, set the prices, and keep the margin.

Book a demo → See how it works

No inventory · no separate accounts · no extra Otto fee

Fulfilled by

United States

Canada

The revenue you create — and someone else collects

You make the recommendation. The purchase leaves the practice.

Dry eye is a repeat-purchase category with a built-in refill cycle — one of the most reliable revenue lines in a practice. But stocking every drop, supplement, and lid-hygiene product a patient might need rarely pencils out, so the sale goes to a marketplace instead. Eye Drop Ship closes that gap without a single square foot of storage.

How it works

From your website to their door.

Turn it on

Your practice is connected to the catalog through Otto. No brand accounts, no separate onboarding.

Choose your products

Add the items you recommend to your online catalog. Curate tightly or list broadly — either works.

Set prices & shipping

You set retail on every product and decide what patients pay for shipping. You stay in control.

They order, it ships

Your partner picks, packs, and ships to the patient. Refill reminders and subscriptions bring them back.

You stay in control

Your catalog. Your prices. Your patients.

This isn't handing your dry-eye category to someone else's storefront. Patients buy on your website, under your brand — the fulfillment partner stays behind the scenes.

✓You choose the assortment. List what you recommend, skip the rest — no minimum.

✓You set retail pricing. Every product, priced where you want it.

✓You set patient shipping. Absorb it, offset it, or pass it through.

✓You keep the margin. Pay for products only as they sell.

yourpractice.com/shop

Dry eye shop

Preservative-free lipid tearsYou set the price$24

Omega-3 supplementYou set the price$32

Warm compress maskYou set the price$29

Fulfilled & shipped by your partner — under your brand

A bigger catalog. No bigger back room.

Everything a broad dry-eye assortment needs — minus the inventory, the accounts, and the boxes.

Hundreds of products

A deep catalog across the brands you actually recommend, through one integration.

No inventory investment

No stock to buy up front, no slow movers expiring on a shelf. Pay as products sell.

Direct-to-patient

Shipped straight to the patient's door — or to the practice, when you'd rather hand it over.

Repeat purchases, captured

Subscriptions and refill reminders turn a one-time recommendation into recurring revenue.

No extra Otto fee

For practices on Otto, dry-eye fulfillment is available at no additional Otto cost.

Staff-entered orders

Your team can place an order for a patient, or send an order link to text or email.

No separate accounts

No paperwork with the partner or individual brands — one integration covers it.

Keep the sale with you

Give patients a reason to buy the products you recommend from you — not a marketplace.

Trusted fulfillment partners

One program. Two regional partners.

Eye Drop Ship runs on established dry-eye distributors in each market. They hold the inventory and handle picking, packing, and shipping — you and your patients only ever see your practice.

United States

A US dry-eye distributor carrying a deep catalog across the brands practices recommend. Picks, packs, and ships direct to your patient — behind the scenes.

Canada

Canada's dry-eye fulfillment partner, bringing the same inventory-free model to practices across the country. Catalog and pricing details are tailored to the Canadian market.

Questions, answered.

What is Eye Drop Ship?+

Eye Drop Ship lets your practice sell hundreds of dry-eye products through your own website without buying or managing inventory. Your fulfillment partner — Dry Eye Rescue in the US or Eye Drop Shop in Canada — holds the products and ships to the patient. Otto powers the storefront, ordering, subscriptions, and refill reminders.

We only recommend a few products. Is it still worth it?+

Then list a few. There's no minimum assortment and no cost to list a product you sell twice a year — which is exactly why the long tail is worth carrying online.

Our patients already buy this stuff elsewhere.+

That's the opportunity, not the obstacle. Nothing here asks patients to change their behavior — it makes buying from you the easier option, so the purchase you created stays with your practice.

Will this create more work for our staff?+

Your partner handles the fulfillment. Otto handles ordering, staff-entered orders, subscriptions, and refills. Staff place an order or send a link — that's it.

We already stock some products.+

This complements the shelf. Keep stocking the fast movers you make good margin on, and use online fulfillment for everything it was never economical to carry.

Are we sending patients to another brand?+

No. Patients buy on your website, under your brand, at your prices. The fulfillment partner operates behind the scenes — the patient transacts with your practice.

How do we get started?+

Already on Otto? Dry-eye fulfillment is available to activate at no additional Otto cost — book a demo or reach out and we'll walk your team through setup, pricing, and catalog. New to Otto? Book a demo and we'll show you the whole picture.