Smarter eye care, shared.
Practical ideas on growing your practice, delighting patients, and getting the busywork off your plate.
The sale doesn’t end at the door: follow-ups, Journeys and Smart Recall
Most contact lens sales a clinic loses aren’t lost in the exam room. They’re lost in the weeks after. Otto’s new Follow-Ups, Journeys and Smart Recall are built to win them back.
Beyond the hype: a new way to run your contact lens and dry eye business
AI can write an email or generate an image. But understanding your own business is potentially transformative. Meet Otto Copilot — just ask.
Why you shouldn't compete on contact lens pricing with online giants
Matching the online giants on price is tempting — and unnecessary. Here is how to sell contacts at a premium using rebates, retention, and smart price tracking.
How to effortlessly sell dry eye products and OTCs online
How Otto's Eye Drop Ship program automates sales capture and order fulfillment for hundreds of dry eye and eye care products — with no inventory to manage.
Otto vs. the rest: comparing Otto to Dr. Contact Lens, Marlo, and Abby
In a crowded field of eye care e-commerce tools, Otto stands apart: an integrated, white-labelled store, products beyond contacts, direct ordering, and zero-friction patient enrollment.
Outsmarting eCommerce giants: your strategy to compete and succeed
Clearly and 1800 spend millions to be top of mind the moment a patient needs lenses. Here is how independent practices win those patients back — and keep them.