Beyond the hype: a new way to run your contact lens and dry eye business

There is no shortage of excitement around artificial intelligence.

AI can write an email, summarize a document, generate an image, and answer a question about almost anything. These capabilities are impressive. But for many businesses, the practical impact remains limited.

Generating more content is useful. Understanding your own business is potentially transformative.

Every day, an eyecare practice generates a remarkable amount of information. Patients order and reorder. Prescriptions approach expiry. Reminders are sent. Carts are abandoned. Sales patterns change. Opportunities to bring patients back, move them into annual supplies, or introduce a different product develop over time.

The information is there. The challenge is making sense of it.

That is why we built Otto Copilot.

What if you could simply ask your business?

Otto Copilot is an AI assistant built directly into Otto. It gives clinic owners, managers, and staff a new way to understand their contact lens and dry eye business.

Instead of navigating reports, filtering spreadsheets, or clicking through different areas of a platform, you can ask Copilot a question using everyday language.

Questions such as:

• “Which patients have prescriptions expiring this month?”
• “Which patients haven’t ordered in six months?”
• “How do this month’s sales compare to last year?”
• “Which patients due for recall are good candidates for an upgrade?”
• “How can I sell more annual supplies?”
• “Show me abandoned carts from the last seven days.”
• “Which orders are still awaiting processing?”

Copilot examines the relevant information in Otto and brings the answer forward.

That changes the relationship between a practice and its data. Information that was previously difficult or time-consuming to interpret becomes accessible through a conversation.

From reports to decisions

Traditional business software is largely organized around navigation. Users learn where information is stored, select the right report, apply filters, interpret the results, and determine what to do next.

Copilot introduces a different model: begin with the question.

A practice owner wondering whether sales are improving can ask. A manager looking for missed reorder opportunities can ask. A staff member preparing for patient outreach can ask.

The value is not simply that an answer arrives faster. It is that more people within the practice can use the information that is already available to them.

Copilot can help teams identify patients who may need follow-up, understand changes in sales, find potential annual-supply opportunities, review expiring prescriptions, and examine patterns across their contact lens and dry eye business.

It reduces the distance between information and action.

AI built for the work of running a practice

Much of today’s AI conversation centres on general-purpose tools. Those tools can be remarkably capable, but they do not inherently understand the systems, workflows, or data behind an independent eyecare practice.

We believe some of the most useful applications of AI will be built directly into industry-specific software.

Copilot operates within Otto, where practices already manage online ordering, patient relationships, prescriptions, refills, fulfillment, and sales. That context allows it to address practical business questions rather than functioning as another standalone writing tool or generic chatbot.

It is AI applied to the actual work of running and growing a practice.

Better information, not automated judgment

Copilot is not intended to replace the experience or judgment of clinic owners and their teams.

Its purpose is to make the information underlying their decisions easier to access and understand. The practice still decides which opportunities matter, how to approach a patient, and what action makes sense.

AI should not make important business decisions invisible. It should give people a clearer view of the information they need to make those decisions well.

Built with privacy and security in mind

The introduction of AI into business software also creates reasonable questions about how information is handled.

Copilot is built with privacy and security in mind. Otto has appropriate safeguards in place with our AI infrastructure providers so clinic data is handled securely and is not retained or used to train AI models.

For practices, that means gaining a more accessible way to understand their data without allowing it to become training material for external AI models.

Otto Copilot is available today

Otto Copilot is now available to all Otto users through a limited full-access trial.

Existing Otto users can open Copilot and start with one real question about their business. After the trial period, every plan includes Copilot credits, with more available as paid Usage Credits.

Practices that do not yet use Otto can book a demonstration to see how Copilot works alongside Otto’s e-commerce, patient retention, refill automation, and fulfillment capabilities.

Otto Copilot. Just ask.