Otto × Eye Centers of America

The easiest place to buy should be your practice.

Following the success Dr. Joseph Fishkin has experienced with Otto, ECOA and Otto have formed a Strategic Alliance to bring the same opportunity to practices across the network — with preferred pricing, dedicated support, and Premium access free through December 31.

✓ $0 through Dec. 31 ✓ No contract ✓ Premium access
“

It has fundamentally changed how I view contact lenses within my practice.

JF
Joseph Fishkin, MD
Fishkin Vision · Oradell, NJ · ECOA practice
Published in The Profit Advisor, #2 2026 — “Increase the revenue and capture rate.” Read the cover story →
Why ECOA × Otto

It started with one ECOA practice.

Dr. Joseph Fishkin implemented Otto at Fishkin Vision to make contact-lens purchasing easier for his patients — and to keep more of that experience inside his practice. For years his team invested real time and expertise selecting the right lens, only to watch many of those patients buy somewhere else.

Otto closed that loop. Reorder links now go to the patient’s phone before they leave the exam room. Staff moved from juggling vendors and manual orders to one consistent process. Contact lenses became a reliable revenue stream without demanding extra clinical time.

Dr. Fishkin shared that experience with Rocco and ECOA leadership. That recommendation led ECOA to Otto. ECOA evaluated the platform, saw the alignment, and formed a Strategic Alliance with preferred pricing for its practices.

Read Dr. Fishkin’s cover story →

One practice
→
Real results
→
ECOA vetted it
→
Strategic Alliance
What Dr. Fishkin reported
Increased contact-lens revenue and capture rates
More timely reordering — patients prompted before they run out
Fewer patient questions about where or how to order
Less friction for staff — one system instead of many vendors
Contact lenses became a reliable revenue stream, no extra clinical time
“For the first time, the effort we put into selecting the right lens is actually carrying through to how the patient receives it.”
The problem

You prescribe them. Why should someone else sell them?

Your team does the work — the fit, the trial, the recommendation. Then the patient walks out with their Rx and buys from whoever is most convenient. Often online retailers.

This isn’t an argument against online convenience. It’s an argument to bring that convenience to your practice.

39%
of patients already order their contact lenses online
$300
average value walking out with every printed Rx
“The final step of the patient experience — where the patient actually buys the lenses prescribed — was happening outside the practice that made the recommendation.”
Dr. Fishkin
The fix

Make buying from you the most convenient option.

Four things, working together, that turn an Rx fit into an order that stays with your practice.

Your online store
Your practice. Your branding. Your pricing. Open 24/7.
Automated refill reminders
Reach patients right when it’s time to reorder — before they run out.
Two-click reordering
Rx, insurance and rebates pre-loaded. Remove the friction that sends patients elsewhere.
Direct-to-patient delivery
The convenience they expect — without leaving your practice.
Try it yourself

This is what your patient sees.

This is the refill reminder — the exact flow a patient goes through for a reorder. All in two clicks!

Everything in one place

One portal. Every workflow.

ECOA practices get Otto Premium — the full platform, not a starter tier. See the full product tour →

A practice-branded Otto webstore
Your store, your brand
Patients see your practice — not a marketplace.
Automated refill reminder in Otto
Reminders that reorder
Timed to land before the last box runs out.
Supplier ordering inside Otto
One ordering workflow
Every supplier, every order, one screen.
Branded webstore
Your own contact-lens store under your practice name, pricing and logo. Open 24/7 on your website.
Follow-Ups
Send a patient a personal message with their order link in under 15 seconds. Great for walk-outs, trial lens orders, OTC sales and more.
Automated refill capture
Reminders go out on schedule so patients reorder from you instead of topping up elsewhere.
Automated rebates
Manufacturer rebates submitted digitally — no paper for the patient, no chasing for staff.
Supplier ordering
Order across your supplier/distributors from one place, while keeping your vendor relationships.
Otto Copilot
Your AI assistant inside Otto — ask questions about your practice and get answers, without digging through reports.
Lens quotes
Build and send spectacle lens quotes patients can actually understand and act on.
Competitor pricing
See what the big online retailers are charging so you can price with confidence.
Insurance handling
Vision benefits can be applied so the patient sees their real out-of-pocket cost.
Your patient data stays yours. Encrypted in transit and at rest, stored in your own country on AWS, visible only to your team — and never sold, rented or shared with data brokers. A full security and data protection summary is available for your IT or compliance team.
Proof

Built to drive sales. Designed to save time.

32%
average lift in contact-lens sales
800+
happy clinics
$260M+
in orders handled
95%
say Otto saves them time every week
97.5%
would recommend Otto to a peer
2 clicks
for a patient to reorder — no login, no forms
And one number that matters more to ECOA.
Dr. Fishkin’s practice measured its results the same way yours would — revenue, capture rate, staff feedback, and how many patients came back confused. All four moved in the right direction within five months.
Read his story ↑
Easy to try

Trying Otto shouldn’t feel like a project.

Here’s exactly what happens after you say yes. Some practices are live the same day.

1
Under 30 seconds
Register for Otto
Name, practice, email. Simple.
2
30 minutes
Onboarding call
Our team sets you up live — pricing, branding, rebates, supplier accounts. We hold your hand through all of it.
3
30–45 minutes
Training call
We train your whole team on the day-to-day workflow so they get the most out of Otto from day one.
4
Through Dec. 31
Decide for yourself
Put Otto to work and judge it on your own numbers. No contract, no obligation to continue.
“My staff doesn’t need another thing to manage.” — That’s precisely the point. Otto automates work your team is already doing by hand. 90% of users report setup was easy, and Dr. Fishkin’s staff moved from juggling multiple vendors to a single consistent process.
Book your ECOA demo →
Exclusive ECOA offer

Start now. Pay nothing through December.

$0
Otto Premium through
December 31, 2026
Book your ECOA demo →
What’s included
✓ Premium platform access
✓ Dedicated onboarding
✓ Staff training
✓ Ongoing support
✓ No contract
✓ No commitment to continue
Preferred ECOA pricing · from January 2027

Better together. Literally.

ECOA’s preferred pricing gets better as more practices participate. Every new practice moves the whole network closer to the next tier.

2–24
ECOA practices on Otto
17% off
$238 /mo
billed annually · $2,860/yr
Otto Premium per location. Was $287 at list.
25–49
ECOA practices on Otto
23% off
$221 /mo
billed annually · $2,653/yr
Otto Premium per location. Was $287 at list.
50+
ECOA practices on Otto
31% off
$198 /mo
billed annually · $2,377/yr
Otto Premium per location. Was $287 at list.
Everyone benefits. When ECOA reaches a new participation tier, the new preferred rate applies to every participating practice going forward — including the ones who joined early. No early-adopter penalty.
No risk in trying. It’s free until 2027 — and if you decide to keep it, there’s no contract. Easy to try, easy to stay, easy to leave.
Annual rates include the 10% annual-payment discount, with the ECOA tier discount applied to that rate. Month-to-month billing carries the same ECOA tier discount without the annual reduction. Otto Pro is discounted 17% for every ECOA practice with no tiers — $164/mo on annual payment. Not an ECOA practice? See standard Otto pricing →

See what Dr. Fishkin saw.

You’ve got until December 31 to put Otto to work in your own practice at no cost. We’ll handle the onboarding, the training and the support. You decide whether it earns a place in your practice.

Book your ECOA demo →
See exactly how Otto would work inside your practice and learn how to take advantage of the ECOA offer.