Otto vs. the rest: comparing Otto to Dr. Contact Lens, Marlo, and Abby

In the dynamic world of eye care e-commerce, numerous platforms like Dr. Contact Lens, Hello Abby, and Marlo offer specialized services. However, when dissecting the functionality and user experience of these platforms, Otto emerges as a distinct leader, offering a plethora of advantages that set it apart.

Key takeaways

• Otto gives you a comprehensive, custom-branded online store, which can be embedded directly into your website
• Otto lets you sell more than just contact lenses online, including dry eye products, frames, and anything else
• Otto allows for integrated, direct ordering from contact lens manufacturers as well as distributors
• Otto is white-labelled with your branding on full display, so you don't have to pass patients off to a third-party portal
• Patients don't need to sign up or create passwords, making for a frictionless ordering experience and superior conversion rates
• Otto offers exclusive features like comprehensive contact lens quotes and competitive pricing analysis

An integrated online store: a seamless extension of your clinic

Otto's integrated online store provides a seamless extension of your clinic, allowing you to offer patients — new and returning — a convenient, accessible way to purchase contact lenses and other eye care products from the comfort of home. This improves convenience for your patients and increases your revenue by capturing online sales.

This integration provides a convenient, familiar shopping environment, unlike other platforms that often redirect users to external sites. By creating a direct shopping destination on your clinic's website, Otto keeps patients engaged within the trusted environment of their eye care provider.

Diverse product offerings beyond contact lenses

While platforms like Dr. Contact Lens, Hello Abby, and Marlo focus primarily on contact lenses, Otto broadens the horizon by facilitating online sales and direct fulfillment for a wide array of eyecare products — eye drops, supplements, hygiene products, eye masks, and even fashion items like sunglasses and frames.

By expanding beyond contact lenses, Otto helps you become a one-stop destination for all eye care needs — enhancing the customer experience and opening up new revenue streams for your clinic.

Direct ordering and cost savings

Otto stands out with its direct ordering capabilities, offering integrations with major distributors like ABB, OOGP, and FAIT, and manufacturers like Johnson & Johnson, CooperVision, and Bausch + Lomb. This direct access enables clinics to potentially reduce costs by eliminating intermediaries — a benefit not commonly found in other services.

White-labelled: keeping the patient journey within your brand

One of Otto's key advantages is its white-labelled solution. Unlike competitors that act as third-party services, requiring patients to interact with a different entity, Otto keeps the patient journey within your clinic's brand from start to finish — avoiding confusion and concerns about data security and privacy. This seamless experience strengthens patient trust and loyalty, as they consistently interact with their familiar eye care provider.

Superior patient engagement and conversion rates

Otto's strategy of acting on behalf of its users, and not as a separate provider, is a game-changer. Since Otto operates under the clinic's branding, it leverages your existing relationship with patients. With Otto, there's zero friction for patients. They don't need to register, create an account, or even set a password. Simply by being your patient, they're passively enrolled into a system that reminds them when it's time to reorder and gives them a seamless, personalized shopping experience.

There are no extra steps, no new logins, and no hoops to jump through. This effortless approach leads to dramatically higher conversion rates than other platforms, because Otto meets patients exactly where they are, with exactly what they need — no action required on their part.

Exclusive functionality

Otto's suite includes features not available with the alternatives. Detailed price quotes help you navigate the clumsy pricing conversation, where rebates and discounts can be difficult to articulate. Lens Quotes empower you to sell more annual supplies by showing patients where savings are possible — and give them a seamless option to order.

Otto also stands alone in offering real-time pricing analysis. This powerful tool enables clinics to stay competitive by adjusting pricing based on market trends and competitor pricing, ensuring they remain attractive to their patient base.

Otto's unmatched value in eye care e-commerce

While platforms like Hello Abby and Marlo offer free services, they are limited in scope and functionality. Otto, although a premium service, justifies its cost through its comprehensive features, seamless patient experience, and potential for cost savings via direct ordering. The white-labelled, all-encompassing approach not only simplifies the shopping experience for patients but also streamlines operations for clinics — making it a superior choice in eye care e-commerce.

By unifying your retail and online business, and promoting your brand through the entire journey, Otto users see vastly superior enrollment and conversion rates.